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How can you apply the Patterson method?

How can you apply the Patterson method? Between 1884 and 1922, John H Patterson developed a sales manual for the National Cash Register Company. This is actually the basis of modern sales. In practice, a scenario that describes how the sales process should take place, what salespeople should say to pique the interest of potential customers, and even panel responses to any objections. Even …

real estate ad

What do you think about multilingual real estate adver...

What do you think about multilingual real estate advertising? More and more people are creating their own website to be visible in multiple languages. Or, if they don’t have one, they’ll use advertising pages where this feature works. This is especially true for larger agencies, and even more so for organizations operating in an international franchise system.Is it necessary for smaller agencies to take …

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Distinguish yourself in the profession

Distinguish yourself in the profession By doing what everyone else does, you will not be able to succeed in the long run. There are more and more real estate on the market, so you might want to stand out with something special that you can turn to your advantage.One way to do this is to photograph the property with a photographer, but the cost …

What is home staging?

What is home staging? That is preparing the property for sale.An apartment to be renovated or in average condition can also be attractive, as can a beautiful novel property if we pay close attention to detail.The most common errors that need to be fixed are:• Close doors and windows and make the shutter work.• Broken window / door glass: Paid by the insurer. Don't ...

Do you know David Ogilvy’s selling method?

Do you know David Ogilvy's selling method?   We owe it to David Ogilvy to lay the foundations for modern advertising and marketing. Before becoming an advertising specialist, he sold stoves in Scotland as a doorman. To his name is the Theory and Practice of Selling the AGA Cooker  a sales manual born more than 80 years ago, which is still recognized by many ...
grow your business

Grow your business with recommendations

Grow your business with recommendations Every businessman works every day to expand their business, always gaining more and more customers. Born in 1958, Joe Girard occupies a whole special place in this subject. He was also included in the Guinness Book of Records as the specialist who sold the most cars in a year. The key to his success is an idea that was ...
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